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ToolsNest

Build UTM tracking links

Add campaign parameters to any link so analytics tools can show where visits came from.

Your text is processed in your browser as you type. It is not sent to ToolsNest servers or stored after you leave the page.

How to use the UTM Link Builder

  1. 1Enter the page URL.
  2. 2Fill in source, medium and campaign name.
  3. 3Copy the generated link.

Supported formats and limits

  • Only http and https URLs are accepted.
  • Existing query parameters are preserved; existing utm_ values are replaced.
  • Values are URL-encoded automatically.

Common uses

  • Tracking newsletter clicks.
  • Comparing social media posts.
  • Measuring a QR code on a poster.

Frequently asked questions

Should I use UTM tags on internal links?

No. Tagging links within your own site can overwrite the original source in analytics.

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